Get everyone on the same playbook page.

*Poster-sized in PDF format | Prints horizontally (36” width x 24” height)

The GTM Playmaker Canvas is a free tool for download that brings teams together to align on ideal journeys, resolve friction, and define success. The canvas design helps make complex ideas and strategies simple for a collective understanding across every function.

Why teams use the GTM Playmaker Canvas.

GTM is a complex team effort, and misaligned teams in functional silos often struggle to execute effectively at scale. Teams use the GTM Playmaker Canvas to connect the dots for how GTM works and generalize lessons learned into playbooks. This collaboration helps everyone understand how the pieces fit together to develop winning strategies.

6/15/2023 • 10:00 AM (PT) • Virtual

Become a Go-To-Market Playmaker

A free, one-hour webinar on how the best teams create modern go-to-market (GTM) playbooks and run multiple plays to drive growth.

Next Playmaker Webinar

Attend this free, one-hour webinar to learn how to use the GTM Playmaker Canvas to move from functional silos to frictionless, cross-functional alignment and tailor plays for multiple, market entry-points. Bonus: all attendees receive a free, poster-sized canvas PDF for printing.

Downloaded and used by team leaders and facilitators at

Feedback from Playmaker Webinar attendees

“That was a really good workshop! Super helpful to see the GTM playbook approached so systematically, cross-functionally, and visually.”

Jonathan Tavella

Head of Sales Operations

“Attended your webinar and thought it was absolutely superb.”

Adam Freeman

PreSales & Buyer Enablement Leader

“I could have really used this a couple of years ago! This looks like it takes all the complexity out of trying to create GTM plays.”

Wayne Johnson

VP of Sales Operations

“I’ve struggled to articulate how my specific low code approach to the analytics practice of Matillion + Snowflake + Tableau should be sold to business audiences. The methodology Playbuilt has laid out has me very excited to build out this playbook for myself and my colleagues.”

William Aubrey

Solution Consultant

“The Playbuilt webinar inspired me to rethink GTM play in a structured way while the Playmaker canvas offered a visual framework to build the various elements needed to create a successful play. In this fast-changing software market, it is important for vendors to pivot rapidly and Playbuilt is a great tool for that.”

Srini Rangaswamy

Solution Engineering Leader