Turn your best revenue strategies into action
A visual way to launch, run, and measure revenue plays. For everyone on the go-to-market team.

B2B go-to-market (GTM) is full of friction
Siloed revenue teams and applications lack the speed, integration and coordination needed to seize new growth opportunities in a highly aligned and productive way.

Misalignment
Revenue leaders struggle to gain adoption of proven methodologies, shared outcomes, and key metrics which results in friction across the customer journey.
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Slow Pace of Innovation
Revenue enablement and operations teams have limited resources to launch innovative plays, capture feedback, and iterate to stay ahead of the competition.
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Low Sales Productivity
Sales teams spend too much time manually searching for assets, coordinating teams, driving next best actions, and gathering data instead of selling effectively to customers.
A GTM Automation platform
That makes it easy for teams to create and automate dynamic revenue plays for any growth motion.
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With a visual board and set of actions, assets, and metrics, ensure everyone is aligned to a success methodology and coordinating in real-time to work better together.
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Connect the dots for how GTM works with clarity to drive a collective understanding. Remove the guesswork on what actions and growth plays produce results with success metrics.
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Go from idea to action in hours, not months. Playbuilt significantly reduces the time it takes to build, launch, and run a play. Launch experiments effortlessly and iterate with automatic versioning and play lifecycle management.
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Say goodbye to generic, one-size-fits-call plays that don’t convert. Organize a library of embedded plays aligned to a common methodology, then give teams members the ability to modify them to best fit the region, product or market segment.
How it works
With Playbuilt, everything is right in front of you – not spread across unorganized documents, spreadsheets and calendars.
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Start with a template or build yours from scratch.
Easily create tasks and assign roles by simply dragging and dropping cards on a page. And voila – visualize and share your go-to-market plan in a single view, not in a confusing 20-page guide.
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Now, launch with confidence
Most go-to-market initiatives never see the light of day. Playbuilt encourages getting plays off the ground faster with a clear process, content checklist, and enablement and quality controls built-in.
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Execute with play intelligence
With your play live, quickly get metrics to know what next best action to take, what assets to use, how to best manage your time, and who to collaborate with.
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Make decisions and ship better outcomes with ease.
Track and monitor performance with built-in dashboards on key metrics like pipeline health, play duration, early and late stage conversion, and win rate.
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For every team that drives growth, there is Playbuilt
Get inspired. Use pre-built templates created by other go-to-market pros or build a playbook from scratch in less that an hour that your team will be proud of.

Enterprise Strategy
Tap into new markets and close larger, more strategic deals with higher land and expand potential.
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Vertical Strategy
Refactor team selling motions to gain traction in specific industry verticals.
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Product or Experiment
Launch new product and growth experiments to unlock new revenue streams.
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Sales Methodology
Mobilize and enable existing revenue teams with new sales methodologies.
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PLG or PLS Play
Launch product-led growth and sales plays for monetizing users of your SaaS product.

ABM or ABS Play
Leverage new account-based marketing and sales plays to drive growth in target accounts.