Maximize growth while increased efficiency with repeatable playbooks

Bo Borland
1 minute

It's no secret that business success depends on having a well-oiled go-to-market (GTM) machine. But what's often underestimated is the importance of having a repeatable GTM playbook - a step-by-step guide for onboarding and achieving success.

Wondering if it's worth investing in your own playbook?

Erica Schultz, President, Field Operations at Confluent makes some excellent points at SaaStr 2022 on the importance of investing in a clear playbook. In this short video clip she provides tactics for how to maximize growth while increasing efficiency.

- How and why you should invest in a clear playbook
- How to solve for speed

Photo by ThisisEngineering RAEng on Unsplash